Unlike most aggregators that prioritize profit margins for platforms, Ruchir is determined to alter this norm by addressing the margin gap in favor of artisans and making customers an integral part of the solution.

Traditional ( and/or even digital) marketing channels and platforms continue to operate with outdated norms, treating artisans as mere vendors. Their relentless pursuit of maximum profit often takes precedence, negatively impacting the very essence of creation.

This approach has had far-reaching consequences, from the decline of craftsmanship to unsustainable material choices and artisans leaving their crafts for alternative livelihoods.

Ruchir's unique business model is centered around profit-sharing with artisans, ensuring that they receive a larger share of the profits than on other platforms.

Join us on this transformative journey to redefine marketing and support India's cultural heritage.

Together, we can create a sustainable ecosystem that uplifts artisans, inspires future generations, and fosters a deep appreciation for the timeless beauty and richness of Indian traditions.

Welcome to Ruchir

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Conserve the Old.

Create for New.

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HOW

SHOP

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