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Ruchir recognizes that culture serves as a unifying dimension, bridging the gap between craftsmen and customers. This underlying theme makes the platform indispensable to both parties, fostering a sustainable form of commerce that benefits all stakeholders involved in Craft & Culture.
Ruchir recognizes that culture serves as a unifying dimension, bridging the gap between craftsmen and customers. This underlying theme makes the platform indispensable to both parties, fostering a sustainable form of commerce that benefits all stakeholders involved in Craft & Culture.
Profit
Profit
Ruchir implements a unique approach to ensure the interests of craftsmen and customers are met. Through initiatives such as mentoring and training at SWAR, we enhance the craftsmanship and skills of artisans, which directly impacts the cost of goods (COGs). Additionally, our Pledge+Project initiative minimizes customer acquisition costs (CAC).
Ruchir implements a unique approach to ensure the interests of craftsmen and customers are met. Through initiatives such as mentoring and training at SWAR, we enhance the craftsmanship and skills of artisans, which directly impacts the cost of goods (COGs). Additionally, our Pledge+Project initiative minimizes customer acquisition costs (CAC).
By widening the profit band for both Ruchir and the artisans, our platform establishes a sustainable and mutually beneficial relationship.
By widening the profit band for both Ruchir and the artisans, our platform establishes a sustainable and mutually beneficial relationship.
Culture
Culture
Our mission extends beyond commerce; we aim to make India's rich cultural heritage relevant and accessible to the present generation. We also strive to sow the seeds of cultural ethos early on in future generations.
Ruchir brings together customers who deeply value these crafts as expressions of personal significance. Whether cherished as keepsakes, cultural heirlooms, or exhibited in curated spaces or museums, our platform connects individuals who appreciate and preserve the cultural significance of these crafts.
By harnessing the power of collective effort, Ruchir provides artisans with a platform to showcase their crafts to a wider audience. We aim to connect them directly with art enthusiasts, catering to both B2C and B2B customers.
Through Ruchir, artisans can create artifacts that range from unique pieces to large(or maybe not) production runs. We also aim to offer opportunities for customized projects commissioned by Individuals(HNIs and more) as well as Organizations.
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